Shockadvertising is an advertisement based on the user excitation of mixed emotions, like shock or disgust. It is based on the old adage, ‘no matter how you say, it's important to say’. Advertising the most shocking in its transmission uses sex, pornography, abominations, fear and violence. This form of advertising support for the sale of short- term but you can not rely on the long-term marketing strategies.


This form of marketing is a highly risky way of advertising, because on the one hand by shocking you can build interest in customers and increase sales but on the other hand you can cross decency and seriously harm the image of brand.

This kind of advertising is not intended to offend the customer, but by reference to the social taboo initiate discussions and interest or simply- amusing. In such way were created many social campaigns.