Viral marketing

 

Viral marketing is marketing based on creating content and releasing them into the world with the assumption that consumers themselves, of their own volition will transmit this content the next recipients.

 

The main channel used in viral marketing is the internet, social media and mobile technology.

 

Viral marketing have to be curious, witty and involve content that users will want to show their friends. There should also at the same time clearly associated with the ad.

 

The great advantage of this type of marketing is the low cost of production of such advertising. The main disadvantage is unpredictability, because the once deflated message is hard to control- it begins to live its own life and its effects are unpredictable.